Buddy’s Snack Food Company Essay

The encase demonstratees the scenario of pals sting Food Company. It is a family owned all in all toldiance that has produced and marketed potato chips since 1951. buddys disdain quickly turned in to a multi million dollar franchise, competing with the likes of Frito Lay, but is losing its market sh argon. chums son, Buddy Jr. , immediately runs the company and recently, his son interbreeding has joined the company. After association as a gross r steadyueperson, he was quickly promoted to gross gross revenue coach-and-four with a fresh MBA in marketing. saphead has been making some(a) substantial changes in the sales division and employees suck been reacting to it.This paper will discuss the major let ons and objectives of the company, as well as alternatives and solutions. major issues of the company The primary issue of the company, at starting bes to be the loss of market sh ar. That is a viridity concern for all members of the organization. Mark, Buddy Jr. s , was hired in hopes that he could come up with spic-and-span marketing strategies that could turn the company near and regain its market share. That gave rise to a nonher issue, which was employee dissatisfaction and de-moralization. Marks overbold policies and, to some, even his quick publicity made the employees upset and lose faith in the company.As a result, employees are now little enthusiastic closely their add or are over violateed and skunk non perform efficiently. much(prenominal) a mail can further worsen Buddys Snack Food Companys market share due to inefficient employees. Also, the new policies had been implemented very quickly, following Marks quick promotion and the lack of communication and familiarization to the business firms employees created a gap between the manager and the subordinates. Another issue that seems to be evident is the absence seizure of any employee eudaimonia programs.Employees dont seem to be appreciated or pay offed for their com modity deed and are dealt with seriously, if the proceeding rating is low. Apart from this, thither seems to be no concern about the employees animate situation single niggles are world unavoidable to attend extra sessions, when they have other responsibilities. This can affect their motion greatly in a negative style. Also, some of the employees seem to be disincline for the job and are not taking it seriously, date others are running(a) hard. The two types use up to be distinguished because if both of them are held accountable for alike(p) reasons, the better employee is de-moralized.The company needs to change the way it manages its staff to ensure a better future. Finally, some of the employees are upset about Mark being handed the position of the sales manager more thanover because hes the son of the owner. Many employees had been workings hard towards getting that position and are now discouraged by the new change. Strategic goals and objectives Buddys company operates under the conventional strategies and objectives. It is a regular snack food business with a family-like working environment. Mark, after he acquired the position of sales manager, introduced some new policies.One of them was that if a authentic sales employee receives a below average performance rating for any quarter, they would have to attend a mandatory session. The coaching session would be more or less a training/ refreshment session where the employees issues are discussed and improvements are recommended. Unfortunately, this new move has not been very popular among the workforce. The issue is that some employees actually are underachievers and inefficient, while others are good employees, with an exceptional past record, but could not perform up to the standard because of the business situation and the declining market share.When the two types of employees are treated equally, the employee who whole caboodle hard is de-moralized. Alternative strategies If Buddys S nack Food Company wants to achieve their goals, they would have to keep up a new strategy. The original approach is proving to be unpopular among the employees and would only result in an inefficient, de-moralized and overworked staff, and such(prenominal) a group of people are not fit to work as a group and achieve goals. Some of the alternative strategies would be develop employee care package for staff members with families and children, with suitable work shifts. Employee appreciation bonuses, incentives, employee-of-the-month program etc. Customer feedback on the sales representatives. A revised form of employee performance rating based on the current sparing and business situation. Training and refreshment programs for all employees on a monthly or quarterly buttocks to ensure there is good communication, all problems are addressed and issues are discussed. Also, the employees performance would be mensural in a better way finished such meetings. More opportunities and promotions of employees showing consistent and subtle performance.Recommended Strategies and Hopeful OutcomesOf all the alternative strategies discussed Buddys needs to adopt some or all of them to move towards their goal. A better employee care package is necessary as good employees like Lynda Lewis could benefit greatly from them. As a single mother of three sons, she has a lot of responsibility at home. An employee care package with flexible working shifts would impart her to spend more time with her family and perform even better than she already does. Also, the company can proceed events like a mini funfair or a sporting event that would enable employees family and children to enrol in the business and contribute.This would not only be a good marketing move by creating a better image of the company and reveal their name, but also an incentive for employees to feel happy and at-home when they work. Apart from this, employees need to be appreciated for their good work. With just an Employee of the Month program with a reward bonus, employees would be more enthusiastic about their work and perform better. Such incentives not only cost increase staff morale, but also the overall business because employees would work more and earn more in order to get the reward.Customer feedback would help the steering survive which employees are good team players and which are not. This would help in filtering out the ones that actually need the coaching sessions. Also, the heed needs to consider the current economic situation that the company is going finished before rating the employees performance. Such an evaluation would be fair. Training sessions for all employees every quarter or meetings would promote communication. All issues and problems would be addressed and the subordinates would have a chance to openly talk to the managers.Such communication allows the employees to be more comfortable working and feel that their opinion matters as well. Other th an that, issues that the management might not even know about come into consideration and solutions are discussed as well. functional as a team motivates employees to perform better. Lastly, give promotion opportunities to hardworking employees rather than members of the owners family fresh out of college who might not know the company as well as the sales rep with more experience, working hard to keep it all together.